Circle Puts USDC Stablecoin on Chelsea Shirts From 2026/27 Season

Circle describes USDC as a tool for dollar-denominated payments and transfers worldwide, positioning stablecoins as internet-based financial infrastructure rather than assets used solely for cryptocurrency trading. BitKE framed the deal as a shift in how stablecoin issuers market themselves, moving from crypto-native users toward mainstream consumers as stablecoins compete for a role in payments, remittances and cross-border transfers.

According to SportsPro, the arrangement ends Chelsea's search for a shirt sponsor after the club began four consecutive seasons without a front-of-shirt partner following the departure of Three. SportsPro raised the question of whether Circle will prove to be a long-term replacement.

Chelsea, founded in 1905 and based at the 40,000-capacity Stamford Bridge in London, won the Champions League for the first time in 2012 and has claimed the Premier League five times and the FA Cup eight times, per BitKE.

LiveU Sets Transmission Record With 1,700 Units at 2026 FIFA World Cup

The IP-video company says it deployed 1,700 transmission units across the 2026 FIFA World Cup, its largest broadcast operation to date.