Trust Emerges as Key Growth Factor in Europe's iGaming Market
As products and payments converge across operators, player trust is increasingly seen as the differentiator driving retention in Europe's growing online gambling sector.
AfroEuropa Newsroom
AfroEuropa desk
European iGaming has long grown on the back of stronger product offerings, quicker payment systems and moves into new markets. But according to a sponsored analysis published by EU-Startups, those factors are no longer sufficient on their own, as players encounter broadly similar games, bonuses and payment options across most operators. The piece argues that whether players trust a brand to treat them fairly after signing up has become a central competitive factor.
The commercial context is substantial. The European Gaming and Betting Association reported that European gambling gross gaming revenue was around €123.4 billion in 2024, an increase of roughly 5% year on year, with online channels taking a growing share. H2 Gambling Capital projects the European market will expand from about €154.8 billion ($177 billion) in 2024 to €206.4 billion ($236 billion) by 2030.
Keep reading
Talky Raises €1.5M as European AI Accounting Startups Draw Fresh Capital
Madrid-based Talky Labs secured €1.5 million in pre-Seed funding, joining a wave of 2026 European investments in AI-driven accounting tools.
Other highlights
How the EIP-7702 Ethereum Upgrade Figured in the Binance Wallet Attack
Security researchers say a 2025 Ethereum upgrade did not cause the Binance hack but may have helped attackers sidestep withdrawal protections.
Follow the story
One newsletter, two continents
The Bridge brings you the tech, startups, and leaders moving between Africa and Europe in one sharp email each morning. No spam, unsubscribe anytime.
