WTA and TikTok Launch Global Content Partnership for Women's Tennis
The women's tennis tour and TikTok will expand fan access through player-led content, livestreaming and a creator programme, starting with the WTA Finals Draw Ceremony.
AfroEuropa Newsroom
AfroEuropa desk
The Women's Tennis Association (WTA) and TikTok have entered into a global content partnership aimed at broadening how fans find and follow women's tennis, according to Sports Video Group. The collaboration centres on player-led storytelling, creator content and digital experiences hosted on the platform.
The WTA said it has passed one million followers on TikTok. Its content has produced more than 250 million combined video views and engagements so far this year, a rise of 41% compared with the previous year, while posts tagged #WTA have grown by over 50% in the last 12 months.
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