European AI Startups Land Fresh Capital to Automate Manual Workflows

Hypefy AI automates the influencer machine

Hypefy AI, led by co-founder and CEO Stjepan Zelić, targets the still-manual business of influencer marketing. Despite the sector's growth, brands and agencies typically juggle negotiations, messaging and disconnected tools to manage creator partnerships, repeating the same steps across each campaign and market.

The platform handles the full execution chain — discovering creators, outreach, pricing, contracting, content review, performance tracking and payments — while leaving briefs, budgets and approvals in the brand's hands. The company says it has supported thousands of campaigns across 43 countries, generating more than 700 million impressions, and counts NIVEA, Unilever, ABOUT YOU, Philips, PepsiCo, McDonald's and Samsung among its clients.

The Series A was led by AYMO Ventures, with existing backers Interactive Venture Partners, Oktogon Ventures and Euroventures participating. It follows a $1.75 million seed round last year backed by Fil Rouge Capital and angel investor Dražen Pehar. Zelić noted the company built for global campaigns from the start, despite launching from outside the usual AI and adtech hubs. The new money will fund product development, hiring and expansion across Europe, the United States and other markets.

Nomerra targets private-market plumbing

Nomerra, co-founded by Johannes Gebendorfer and Jakob Zacherl, applies a similar thesis to private markets. The sector is expected to grow sharply, but Tech.eu reports its operational backbone has lagged — much of the daily work still depends on emails, PDFs and spreadsheets, with the same data re-entered across systems, sometimes repeatedly for a single transaction.

The startup builds AI agents that automate workflows in fund accounting, treasury and transfer agency, integrating with existing systems to access, validate and process data under each firm's own procedures. Crucially, it positions itself as augmenting rather than replacing teams: staff shift from preparing deliverables to reviewing them, with a full audit trail logging every action.

The round was led by 14Peaks Capital, with Redstone Fintech and senior individuals from KKR and Intapp participating. Gebendorfer compared the moment to the era when humans manually routed phone calls, predicting the industry is near a similar turning point. The funding will expand Nomerra's engineering team and accelerate development to meet demand from asset servicers and managers in Europe and the US.

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