Lagos Life game turns virtual billboards into real advertising revenue
The Nigerian city simulation game says it has booked more than $170,000 in earned and contracted revenue, largely through paid in-game billboard placements.
AfroEuropa Newsroom
AfroEuropa desk
Lagos Life, a city-based simulation game set in Nigeria, has grown from a quickly built side project into a business that claims more than $170,000 in earned and contracted revenue, according to TechCabal.
The game's creator, Shalom Rayhamen, built the first version in eight hours, TechCabal reported. Lagos Life is free to play, but keeping millions of players online now costs thousands of dollars each month. To offset those running costs, the game sells advertising space on virtual billboards and plots, turning in-game placements into real income.
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