Overtime and FOX One Team Up on Social-First World Cup Series 'Race to Glory'

Peter Olson, senior director of content at Overtime, said the project reflected how the company had grown while retaining the production style that built its audience. Sports Video Group quoted him saying that working with creators as large as Sketch, Tota, and Rakai, alongside a partner like FOX One and adjacent to an event the size of the World Cup, had been "kind of surreal." Olson joined Overtime eight years ago, when its core business centered on capturing high school basketball highlights on iPhones.

Separately, TVTechnology reported that a record 38.9 million viewers watched the 2026 FIFA World Cup final on Fox.

The digital-first media brand ran a roughly 100-person operation during the tournament, as U.S. soccer-podcast listening on Spotify climbed nearly 425%.