From a Stuck Laptop to Lifecycle Software: The First 1,000 Days of Rayda

Osifo described repeatedly examining different dimensions of the challenge, from visibility into data tracking and the depreciation of asset value over time, to the full lifecycle spanning an employee's arrival and departure. He left 54gene in 2022, persuaded that businesses needed a better approach to managing their IT assets, according to the TechCabal account.

That conviction ultimately shaped the company he would go on to build. Rayda's initial aim, when it launched in 2023, was to help organizations keep track of their assets. Over the following three years, the scope of that goal broadened considerably.

Expanding the Scope

Rather than remaining a tool solely for cataloguing hardware, Rayda has positioned itself around the wider employee-device relationship. The company now frames its work as managing the entire arc of that relationship, addressing questions of visibility, tracking, value depreciation, and the handovers that occur as staff join, change roles, or depart.

The evolution reflects a common pattern among startups operating in the Africa–Europe technology corridor, where cross-border logistics, customs delays, and distributed teams can complicate operations. Osifo's experience with a shipment between Nigeria and Kenya illustrates the kind of practical friction that motivated Rayda's founding.

The headline of TechCabal's report noted that the founders were not initially certain which approach would ultimately prove durable, underscoring the experimental nature of the company's early period. As Rayda passes its 1,000-day mark, its trajectory suggests a steady move from a single-purpose tracking tool toward a more comprehensive lifecycle management offering.