US Console Sales Drop 39% in July as Component Costs Lift Prices
Circana data shows US console hardware sales fell 39% by unit in July, with average prices up to $542 and physical game sales at their lowest since 1995.
AfroEuropa Newsroom
AfroEuropa desk
US console hardware sales dropped 39% by unit volume in July compared with the same month a year earlier, according to Circana figures shared by analyst Mat Piscatella on August 20 and reported by Tom's Hardware. Over the same period, the average price paid for a new system climbed 16% to $542.
Dollar sales for console hardware reached $282 million, a 29% decline and the weakest July result since 2020. Piscatella linked the downturn to console price increases driven by the RAM and component shortage, a connection Circana had not previously drawn in its monthly figures, per Tom's Hardware.
Keep reading
Amazon Prime Big Deal Days Return October 6 With Early Discounts Live
Amazon's two-day Prime Big Deal Days event starts October 6, with early deals already live on PC components and Samsung foldables across Europe.
Other highlights
Moonshot AI Eyes Hong Kong IPO at Reported $50 Billion Valuation
Chinese AI developer Moonshot AI is said to be preparing a Hong Kong listing after reaching a $50 billion valuation, with a debut reported for early 2027.
Follow the story
One newsletter, two continents
The Bridge brings you the tech, startups, and leaders moving between Africa and Europe in one sharp email each morning. No spam, unsubscribe anytime.
